High interest rates, growing inventory and economic uncertainty have cooled the housing market, forcing sellers to make price cuts and concessions. Agents say realistic pricing, smart repairs and strong presentation are key to helping homeowners navigate the new normal — where bidding wars are rare and days on market are rising.
These five simple phrases from Jimmy Burgess have helped countless agents win more listings, close more buyers and lead to more cooperative transactions with other agents.
Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now.
From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Tech keeps getting smarter and marketing flashier, but the real win still comes from intention.